Samantha Southerland

Session details

Marketing for Growth: Making Your Business an Extrovert

Okay, let's be real. Nobody wants to feel like they're being sold to. In today's world, it's all about connection, authenticity, and building genuine relationships. But how do you do that when you're juggling a million things as a business owner? (Trust me, I get it!)

In this session, we'll ditch the corporate jargon and dive headfirst into the fun stuff.

Takeaways:

  • Embrace Your Inner Weirdo:

    We'll explore how to let your brand's personality shine and connect with your audience on a human level.

  • Find Your Tribe and Build a Community:

    It's not about reaching everyone; it's about finding your people and creating a space where they feel seen and heard.

  • Turn Your Story Into Your Superpower:

    We'll uncover how to share your journey (the good, the bad, and the hilarious) to build trust and create raving fans.

Get ready to ditch the megaphone, increase the volume, and make some noise!

About Samantha

Samantha leads with strategy and believes in finding the yes in every obstacle. As a mom of three, a successful entrepreneur, and a VP at a financial institution, she knows firsthand how to juggle it all – grow a business, market like a pro, and still get dinner on the table. As Vice President of Strategic Operations at Alabama Farm Credit, she oversees PR, Marketing, and Strategic Operations, championing Innovation, AI, ESG, and legislative initiatives. A recognized thought leader, Samantha co-founded FYR Business Consulting with her husband. Additionally, For the last 8 years, her work as a talented photographer has been published in multiple magazines across the nation, with her love for others allowing her a place as an active community leader, serving on numerous non-profit boards. Samantha holds an Executive MBA from Auburn University and a Project Management Professional (PMP) certification. Recognized in 2024 as a 'Mover and Shaper' in her community, Samantha continues to demonstrate her commitment to turning limitations into innovation.